In 1992, the American Medical Association selected Dr. Aliza Lifshitz to help kick off its Medical Ethics Consumer Information campaign. The appointment is one of many important tasks taken on by the Mexico City native. Aliza is not only President of the California Hispanic American Medical Association, but a health reporter for various Hispanic television news programs nationwide and the editor of Hispanic Physician magazine. Aliza also a charter member of the National Association of Physician Broadcasters. Aliza has taught medicine at Tulane University and earned fellow-ships at both the Ochsner Medical Foundation and at the University of California at San Diego. She has conducted clinical research in Endocrinology, and serves on numerous key medical advisory committees. Now in private practice, Aliza is a specialist in internal medicine, clinical pharmacology, and endocrinology. She says if her work inspires Latino youths to pursue studies beyond high school, that will be her greatest success.
photojournalist's notes
Aliza’s husband is also a Mexico native with a Germanic Surname. She is a General Practitioner, her office is in Beverly Hills. Her credentials and a magazine with her picture on the cover hang on one wall and medical books cover another. What made her successful is displayed on both walls, this is what it takes to become a successful doctor. I placed her at the corner between the two walls. I knowingly violated a rule "do not center your subject", but this was the best location to tell her story.